If it seems that it would take several PhDs to understand exactly how the big search engines operate—from determining legitimate sites from imposters, choosing to
It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing
This week Facebook rolled out—to great fanfare—its new Reactions feature, a very welcome addition that finally allows users to forgo the simple “like” button that,
It’s no great surprise that life online is increasingly a quest for instant gratification when it comes to up-to-the-minute entertainment and information. And, according to
For many non-profit social media directors, much of their time is spent crafting stellar content, posting engaging photos, distilling compelling video and much more for
Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. Having a profound and clear presence in
Today’s non-profit organizations have much at their disposal to connect and engage with supporters. Social media efforts, specialized events, crowdfunding … it’s never been easier
As the old saying goes, time is money. And for non-profits struggling with a small staff and persistent budgetary concerns, that old adage holds special
For non-profits, there’s little doubt that having a fun, informative and attractive Facebook page can really boost supporter engagement and enhance an organization’s visibility. Unfortunately,
Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements
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