In the world of non-profit organizations and institutions, credibility is everything. Consider this: when someone—a potential donor, volunteer or other kind of supporter—first learns of
It’s been long known to for-profit retailers and marketers across nearly all sectors of our economy that utilizing the power of “big data” is a
This week Facebook rolled out—to great fanfare—its new Reactions feature, a very welcome addition that finally allows users to forgo the simple “like” button that,
For many non-profit social media directors, much of their time is spent crafting stellar content, posting engaging photos, distilling compelling video and much more for
A new year brings new challenges and, more importantly, new opportunities to the world of cause-related organizations. And for those operating in the non-profit sectors,
Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. Having a profound and clear presence in
We’ve all experienced that seemingly endless barrage of emails in our inbox with catchy subject lines promising myriad wonderful opportunities from cheap and exotic vacations
If you’re a website designer, social media hawk or just a tuned in, living-on-line techie, chances are you’ve heard of and subscribe to the old
Among Mark Twain’s more famous quotations is this: “there are three kinds of lies: lies, damned lies and statistics.” And yet, despite the writer’s keen
Today’s non-profit organizations have much at their disposal to connect and engage with supporters. Social media efforts, specialized events, crowdfunding … it’s never been easier