Social Media Marketing
Video Rules: Getting Started With the New Facebook Live
There was a time when live-streaming video around the globe was reserved for mega-corporations and celebrities. But now social media giant Facebook has put this
Category: Social Media Marketing
Social Media Marketing
Going Viral: How to Get Your Social Media Voice into the Mainstream
It should come as no great surprise that social media posts are a fantastic resource for anyone actively operating in the virtual world. Whether you’re
Social Media Marketing
Less is More: The Dos and Don’ts of Facebook Advertising
It’s hard to determine whether or not Mark Zuckerberg himself truly envisioned what his simple social media platform would become 12 years after he first
Nonprofit
Tapping the Emotional: How to Use Facebook’s New Reactions Feature for Your Non-Profit’s Social Media Strategy
This week Facebook rolled out—to great fanfare—its new Reactions feature, a very welcome addition that finally allows users to forgo the simple “like” button that,
Social Media Marketing
Video Rules: Tips for Creating “Distributed” Content that Gets Attention
It’s no great surprise that life online is increasingly a quest for instant gratification when it comes to up-to-the-minute entertainment and information. And, according to
Nonprofit
More Likes, More Comments, More Shares: Using Psychology to Get the Most from Your Facebook Page
For many non-profit social media directors, much of their time is spent crafting stellar content, posting engaging photos, distilling compelling video and much more for
Nonprofit
Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results
Love it or hate it, social media is a critical element of any successful non-profit’s overall marketing strategy. Having a profound and clear presence in
Nonprofit
Time Well Spent: How Much Effort a Non-Profit Should Devote to Social Media Fundraising
As the old saying goes, time is money. And for non-profits struggling with a small staff and persistent budgetary concerns, that old adage holds special
Nonprofit
Pushing the Right Buttons: Adding a “Donate Now” Option to Your Facebook Page
For non-profits, there’s little doubt that having a fun, informative and attractive Facebook page can really boost supporter engagement and enhance an organization’s visibility. Unfortunately,
Online Marketing
Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience
Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. And now, popular social
