When is the Best Time to Post on Instagram 2022

Are you creating top-of-the-line social media content, but you aren’t seeing results? Are your engagements low, even though you have a large following? These are warning signs that you aren’t using the best time to post on Instagram.

Instagram is one of the most popular social media platforms a brand can use. With over 2 billion monthly visitors, your business has an opportunity to create new content that informs, educates, and keeps your followers in the know. However, if you aren’t being strategic with the scheduling, you may be experiencing a lower-than-average engagement rate. 

Here’s everything you need to know about the best times to post:

What are the best times to post on Instagram?

Understanding the best times to post on Instagram can help you create a next-level social media strategy. This data can help you make informed choices with scheduling and help you rethink your posting cadence to meet the needs of your target audience.

According to extensive research, here are the best times to post on Instagram:

  • Mondays at 11 a.m.
  • Tuesdays 10 a.m. to 1 p.m.
  • Wednesdays 10 a.m. to 1 p.m.
  • Thursdays 10.a.m to 11 a.m.
  • Fridays 10 a.m. to 11 a.m.
  • Saturdays 8 a.m. to 11 a.m.
  • Sundays 9 a.m.

With these times in mind, the worst day to post on Instagram is on Sunday, and the best days are on Tuesday and Wednesday. 

Things to consider before posting

Different time zones

Everyone lives in different time zones, and there’s no foolproof plan to get around that. However, you can consider your target audience and where they’re located. If most of your customers are on the east coast, you’ll want to use these best times and post in that time zone. You can use the insights feature on your Instagram business account to learn more about your audience and their time zones.

Daily Routines

Every day is different. The best way to understand these best times is to slip into the shoes of your target audience and think about what they do every day. For example, if it’s a weekday, you’ll want to post around 10 a.m. before they get too busy with work. If it’s a Sunday, you may want to post between 6 p.m.- 8 p.m when they are relaxing and unwinding before starting the work week.

What times should I avoid posting on Instagram?

It’s safe to say that Sunday and Monday aren’t the best days to post, especially if your main goal is to increase engagement. Data shows that on Sundays, most people want to unwind and tend to avoid social media. They are out at the park or the beach soaking up the sun with their family or going to lunch with friends. However, some data suggests that you may have some luck with high engagement if you post later in the evening on Sunday between the hours of 6 p.m and 9 p.m.

Monday isn’t the best day either. I mean, can you blame them? Who likes Mondays? For the best results, start with the times above between Tuesday and Thursday. Every audience is different, so it may take trial and error before you find what works for you.

What’s the best time to post a reel on Instagram?

According to data analyzed by Hootsuite, the best time to post a reel on Instagram is between the hours of 9 a.m. and 12 p.m., Monday through Thursday.

How often should you post on Instagram?

This depends on your goals and the type of content you’re creating. Are you putting together meaningful content designed to add value to your follower’s day? Post once a day. Are you only posting pictures of products, your employees, or customer reviews? Consider posting every other day.

If you aren’t seeing the engagement results you’re looking for, don’t be afraid to take a step back and post less. This is a great time to revisit your current content strategy and look for new ways to increase engagement. Check out our blog post “7 Best Social Media Content Types For 2022” if you need some inspiration for new types of content to post. Also, take some time to look at content that did well in the past and consider how you can mimic this content in future posts.

Take your social media strategy to the next level

Are you not getting the amount of interaction on social media that you were hoping for? That’s ok, it’s not easy and it doesn’t make sense for every type of business. Consider easing up on organic social media and focus more on advertising.

At Byte Technology, our proven social media advertising strategy will get your business in front of your target audience quickly and efficiently.

Learn more about our social media advertising services and get more exposure to your business or brand today!

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