The Cookie Law is all about privacy. It’s a piece of legislation requiring websites to obtain consent from website visitors to store or retrieve information on a smartphone, computer or tablet. The purpose of the law is to let consumers know how information about them is collected and used online, as well as giving them a choice to allow it or not.
What are Cookies?
Cookies are bits of programming code that are stored in your web browser, enabling a website to collect information about your visit, such as which pages you visited.
Your behavioral data is tracked in the cookie, and then commonly used to determine content or advertisements to show you.
What Should I Do?
- Inventory what cookies your site contains and what they are used for. Your web developer can provide this.
- Obtain your visitors consent with a cookie acceptance prompt on the website. Programming will be needed to accomplish this.
If you are the owner of a website, or maintain one, you must be sure it is compliant with the Cookie Law. If you don’t, you risk enforcement actions from regulators. In exceptional cases a fine can be imposed.