10 Ways To Prepare For Working With A Web Design Agency

In today’s world, a business website is an absolute must. Whether you’re just starting a new business or looking to rebrand your current business, a website is essential for showcasing your product or service and delivering important information to your potential customers.

But simply calling up a web design agency and telling them you need a website will only get you so far. You need to prepare the details of what you want your website to look like and what functionality it will have.

Here are a few tips for preparing for that first call with a web design agency.

  1. Know your target audience.

    Identifying your target audience is crucial when creating a new website. This involves understanding the demographics, needs, interests, and behaviors of the people you want to reach. The first step is to gather information about your potential customers, including their age, gender, location, income, education level, and occupation.

    Once you have a clear understanding of your target audience, you can tailor your website content and design to meet their specific needs and preferences. This will help you build a strong connection with your audience and increase the likelihood that they will engage with your website and become customers. Focusing on your target audience ensures that your website effectively communicates your message and achieves your business goals.

  2. What does your business do?

    Define what your business does and what services or products you offer. Use keywords that identify your services. Identifying keywords for your business will help develop your Search Engine Optimization (SEO) strategy.

    If applicable, prepare a list of SKUs, Titles, Prices, Descriptions, and any other information about your products for your web design team. This will help your team understand what information will need to go on your website and will give you a head start in creating the site’s product database.

  3. What do you want from your website?

    Understanding what you want from your website is vital information to relay to your web design team, so they can know what you want your customers to communicate with you. Whether you’d prefer a phone call or a webform with some pre-screening questions, your web design team can help you create the right messaging to achieve your website goals.

  4. Share 3 websites examples and why you like them.

    Sharing examples of websites with your web design team can help them better understand the look and feel of the website you desire.

  5. What functionality does your website need?

    Whether it’s an e-commerce website or an informational website, be prepared to tell your web design team what functionality you’d like your website to have.

  6. Share Logos and Brand Guides

    Having consistent branding is critical to helping your customers understand who you are and what your company is all about. While you may not have one yet, the branding and design experts at Byte can create a brand guide and brand strategy for you if needed.

    Be prepared with 3-5 colors you want to use in your brand styling, and provide your team with a logo if you already have one.

  7. What does success look like to you?

    Because every user of your website is a lead, you’ll want to be sure you’re providing a way for website leads to become new business.

    Whether your goal is to have customers fill out a web form or contact you via telephone, let your web design team know so they can feature these options prominently on your website.

  8. What’s your timeline for the project?

    While every project is different, developing your website can take weeks to months. By taking into account these steps and preparing your website content in advance, you can speed up the process quite a bit.

  9. What is your budget?

    Depending on your new website’s functionality, your website’s cost can vary. Prepare to put at least 50% down to get your website project started. This is an industry-standard for digital design and development work.

  10. How do you choose your agency?

    While the task of choosing a new web design agency may seem daunting, it will be much easier when you have these tips prepared. This will help you have a more accurate idea of what to expect from your website and potential web design team.

Don’t hesitate to reach out today to Byte’s award-winning web design and development team! We have a few ideas we would like to discuss with you. Contact us today to get started.

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