Byte Technology built a new site on the WordPress platform that served both marketing and Ecommerce needs. The product line was consolidated into fewer products, and product options such as size and color were added, along with a color swatch feature on the product detail page. Customizations were applied to create a unique user experience for each user persona. A streamlined invoicing and returns label process were also created to aid in reducing customer support requests, and the site was also made WCAG 2.1 level AA compliant for accessibility.