Ask yourself this question: what’s one consistent element of every outstanding and beautifully designed WordPress site you’ve ever seen? Most likely it’s—in a word—typography. Indeed, having the perfect fonts can mean so much to the readability of a site, and using typefaces that meld perfectly with other design elements can really make a huge impact on the user experience.
The problem many WordPress site owners find is that the theme they chose has an unfortunately limited set of types to work with. And this can create frustration, especially when a particular site needs just the right font to really pop. And consider this: web design experts even report that using custom fonts can increase conversion rates and time users spend visiting your site as well as decrease bounce rates.
Fortunately, there’s a fairly simple solution to the lack of typography choices found in out-of-the-box WordPress themes: you can add custom fonts using Typekit, a service from Adobe that gives users the ability to choose from a seemingly infinite variety of types and pick one that ideally suits the needs of their site as well their own personal aesthetic sensibilities.
To begin, it’s important to understand that Typekit is a subscription service, which means that you get access to hundreds of types for a flat rate, rather than the other option which requires paying for individual licenses for each font you want to utilize. And Typekit fonts are easy to add to your site, they won’t affect page load speeds and, because them come from Adobe’s own “content delivery network,” they load much quicker than if you were hosting them on your own site.
That’s it! Now you can start designing—or redesigning—your site with all the new fonts available at your fingertips, creating a truly memorable website that will hopefully increase readership and repeat visits and make your pages stand out from crowd.