Nearly everything can be traced and tracked, from cell phone records to ATM withdrawals. For online marketers, there is customer behavior digital tracking. It presents itself in the form of permission-based tools, such as device IDs, cookies, Geo-location, and IP mapping. At Byte Technology, we are experts at ensuring your website is well secured. We provide website security services and other strategies to improve your website and increase revenue.
What You Need To Know About Digital Tracking
There are various and no single solutions to these tools. To gain extensive real-time details into the online behaviors of your customer is more of a shotgun approach. These tools for gathering information must all work hand-in-hand to get a full picture of their purchasing route.
For instance, a cookie can trace a customer on a site and provide a re-targeting ad later using its data. However, if the customer doesn’t give their personal information, the person’s data and the cookie remain anonymous. You will be unable to know their useful marketing data, gender, or age.
Device Identities are like cookies; unless users offer their details, they are anonymous. GEO-targeting is valuable for local offers. However, they must combine information from other sources to target correctly.
Why does Digital Tracking matter?
Via digital tracking, you get full clarity on your efforts. Every cent that you spend will be able to tell you how your site is being used, who is viewing your content, and the types of inquiries you will be receiving via your website.
For instance, if you receive low-quality inquiries via your site, you can review the customer’s journey to know the pages visited by your customers and the kind of content they consumed.
Here are some tips to ensure that successful tracking is enacted on your website.
- Inquiry Tracker Module: During the development of your site’s back end, you want to ensure that it is well fortified with an excellent inquiry form module. This module will store all inquiries that come from a site. This can be from job applications to general inquiries and other criteria for your company.
- Google Tag Manager: This is an excellent tool from Google, and it’s free. It enables you to install pixels and tracking codes on your website very easily. With the Google Tag Manager, you can link Instagram, Google Analytics, Twitter, Facebook, and other social media accounts. You can even link a Customer Relationship Manager (CRM) that will facilitate tracking.
- Including Inquiry Form on Each Page: If you include an inquiry or “Contact us” form to the bottom of every page, you will receive thirty-three percent more inquiries. It sounds super simple; however, you want to ensure that all your pages have an inquiry form at their bottom.
- Tracking Phone Calls: You will receive plenty of revenue from phone calls, but how? For example, having a different number and separate line for only digital inquiries and websites. By including the different phone number to your brochures, flyers, business cards, and other collateral you can track phone call leads to digital sales.
These are a few of the recommendations and services available from Byte Technology. Contact us to help you wade through the waters of confusion that may come with attempting to understand everything valuable about Digital Tracking. We’re your digital professionals!