Anyone generating quality content for a website or blog knows that the process takes time. Too often, it’s readily apparent to a savvy reader when content isn’t as engaging as it should or could be, and if your website is designed to build a loyal customer base for your goods or services you could be losing clients to your competition.
So how does one hit all the right cues that not only draw readers to your site or blog but keeps them coming back again and again? There are of course the basics discussed in the previous blog: write at the time of day when you concentrate best, get your topics organized and create outlines, eliminate distractions etc. So once you’ve got a handle on all those elements, consider these six tips that will ensure you’re not wasting your time and energy.
Always write original content. When you copy something written by someone else, Google can detect it and block you in its algorithmic searches and rankings. If you’re blogging on a regularly basis, don’t repeat the same concepts of other bloggers but generate fresh and new ideas that haven’t been tackled. In short, content that is old and tired just doesn’t generate the links you need to be successful.
Strong headlines are the best way to draw in readers. It’s estimated that nearly 80 percent of people visiting a site read the headlines, and only 20 percent actually delve deeper into your site. And don’t be afraid to be very bold and edgy—you only have a short window to attract a visitor into further exploration, and that’s critical.
Encourage a call to action. The best websites drive readers to use and apply what they’ve read, to learn something they didn’t know. This is particularly important for bloggers seeking repeat visitors and readers who are on your page to learn something rather than just passively browse. If they feel they’ve gained even an iota of knowledge, they’re far more likely to make your page a “go-to” site when they’re online.
Know your facts and be accurate in everything you write. Nothing can do more damage to a business large or small then shoddy reporting, so double check all statistics and, if you’re linking, do so only to trusted sources. Furthermore, when you do link to authoritative sites, search engines can more accurately determine what your content is all about and how it should best be categorized.
Don’t underestimate the value of images and video. By now you know what you want to say but have trouble getting your point across clearly and effectively. Consider that everyone digests information differently, and some people learn best with visual aids. They also bolster your ideas and resulting content and have more impact.
Stay on subject by writing concise and brief content. The last thing you want is for a visitor to stop reading your post or a description of your product or service half way through because they got bogged down in the prose. For bloggers, longer doesn’t always mean better. It takes more skill to hone your writing and avoid rambling on, but with a little practice it will be evident that you know your subject through and through and therefore don’t need to generate novel-length content to get your point across.