It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in
Tapping the Emotional: How to Use Facebook’s New Reactions Feature for Your Non-Profit’s Social Media Strategy
This week Facebook rolled out—to great fanfare—its new Reactions feature, a very welcome addition that finally allows users to forgo the simple “like” button that, to be honest, doesn’t always fit the occasion. With the new Reactions option, we can now express “love,” “ha ha,” “wow,” “sad” and “angry” when responding to people’s posts, giving
There was a time in the not-so-distant past when website owners, designers and administrators didn’t necessarily see the value of spending the extra time and resources ensuring their sites were safe and secure from the prying eyes and nefarious actions of hackers. And the results from such negligence were obvious: massive data breaches exposing loads
On the always-busy, forward moving road of digital technologies (sometimes the pace of advancement is astounding and even a little scary) it should come as no surprise that there are bound to be a few bumps and potholes. And among the hazards of taking dizzying leaps into the future lies a phrase that has been
It’s no great surprise that life online is increasingly a quest for instant gratification when it comes to up-to-the-minute entertainment and information. And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” As Colling notes,
For many non-profit social media directors, much of their time is spent crafting stellar content, posting engaging photos, distilling compelling video and much more for the organization’s Facebook page. And nothing is more discouraging than seeing all that hard work not translate into trackable actions. Why aren’t followers liking our pictures? Why aren’t they passing
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