Everyone always talks about great web designs that accommodate the user experience. However, you hardly hear about the impact of a good contact us page design. The contact page is your biggest tool when it comes to finding viable leads for your business. That’s why you should work on perfecting this page the same way you would any other landing page.
Not sure where to start? Don’t worry. We’re here to help.
Here’s everything you need to know:
Why is your contact page important?
Ask yourself: What would you do if you didn’t have a contact page? How would you connect with potential prospects or answer your customer’s questions? Whether you’re a B2B that relies on a well-throughout contact page for business or just using it for customer service needs: It matters. To improve the customer experience, you should put in the same time, thought, and effort as you would for your home page and other landing pages.
Contact form best practices
Since every industry and business is different, there’s no secret formula for crafting the best contact us page design. However, there are a few best practices that you can use to ensure all of your ducks are in a row.
Here are four to keep top of mind:
Cut the fluff
Your contact page should be simple and straightforward. The more fluff you have, the less likely you will get website visitors to fill out the form. Keep things simple, effective, and easy to understand.
Add in a short and easy-to-fill-out form
Ask yourself: Would you spend the time to fill out a form with over 10 different sections? Probably not. The easier it is to fill out the form: The more likely you will have more submissions. Always add the essentials like first name, last name, phone number, and email.
A design that pairs with your brand identity
Keep things clean, sleek, and true to your branding. Add a slogan that complements your brand’s voice, and use your company colors. This will help maintain consistency across every web page and improve the customer experience.
Include a CTA
A CTA is a call to action. Every landing page needs to have a CTA as well as a contact form. A CTA provides your customers with a secondary option if they don’t want to fill out the form.
How to get your contact page to stand out
Every contact form has a similar goal. You want to provide your potential prospects with the guidance they need to get in contact with your business. If you want your contact page to stand out from your competitors and yield higher results, you’ll want to follow our contact form best practices and stay true to your branding.
However, there are ways you can go the extra mile outside of the basics.
Here are some of our tips:
- Add multiple ways to contact outside of the form
- Add relevant resources and web pages
- Link your FAQ page
- Add in a chatbot to streamline the process
- Add a comforting tagline that makes your customers feel welcome. Here are some examples:
- We’re here for you
- Let’s talk!
- Connect with our team who’s here to help
Keep in mind: Every contact page is different! So you’ll want to structure it differently based on your needs. For the best results, look at your competitor’s contact page. What do you like or dislike? What would you do differently? From there, you can craft a contact us page that satisfies your customer’s needs and blows your competition out of the water.
Contact page checklist
- Contact Us Form
- Form: Email Address
- Form: Phone number
- Form: First Name / Last Name
- Email follow-up workflow
- CTA
- Easily accessible from the home page
- Brand Colors
- Slogan or tagline
- Link to the FAQ page, resources, or blog post
Upgrade your web design today
Never underestimate the power of a well-thought-out contact page. If you put as much effort into this form as you would into your home page, you’ll see results that positively impact your bottom line and help you retain high-quality leads.
At Byte Technology, we build high-performing websites that will help you see results. We take all aspects of a website design into consideration and are here to help you increase conversion and improve the user experience.
In need of a website or website redesign? We are here to help. We are professional web designers and web developers ready to take on your project.
