You might have heard that using Google Analytics can give you many essential insights you desire. This is true. However, when used alone, there are limitations. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website.
Regardless of the type of website you have, digital marketing is most successful when there is a large amount of data to use. Whether your website is a personal one, a large e-commerce website, or a small-size business website, it is crucial that you understand how customers interact with your website to know what types of digital marketing to implement.
How do Tags work?
Tags are fragments of code included in a website that take information and send them to third parties. Tags can be used for many purposes, including tracking forms submitted through your website, generating heat maps, conducting surveys, or monitoring how people get to your website. They can also track actual events like clicks on links, file downloads, or products being removed from a cart.
All websites usually use various tags. The amount of code required to develop them can be very massive, especially if you try to edit or include tags by directly going into the site’s source code. That can be scary territory unless you are familiar with the inner workings of your website. At Byte Technology, the entire performance of your website matters to us. This is why we have experts who are readily available to improve the performance of your website, thereby increasing revenue.
How does Google Tag Manager work?
Creating a container is the first thing you will need to do when working with GTM. A container primarily holds all the tags for your website. Next, GTM provides you with some code to add to your website. This becomes your new container code, and you will need to include it in the source code. This makes it appear on the back end of every page of your website.
Triggers can be categorized into two main categories: Filters and Events. When you configure a trigger, you will be given a list of different types of triggers to select from. These become your events. You will be able to set up your filter after choosing an event.
3. Variables and Constants
While tags rely on triggers, triggers rely on variables. Variables possess the value a trigger requires to evaluate to know if it should fire. The tag compares the variable’s value to the defined value in the trigger. After comparison, if the variable meets the trigger’s conditions, the tag will fire.
4. Data Layers
A data layer is used to pass information from your website to your GTM container. That information can then be used to create variables and activate triggers in your tag set up. The data layer can also help in the event of some HTML structural changes that may happen over time.
At Byte Technology, our team of digital experts are ready to take care of managing the Google Analytics for your website. Simply choose the Enterprise Plan in our available Maintenance Plans. With us, you can have full peace of mind that your website is well-optimized and engaging your customers. Contact us today and relax. We’ve got it covered.