Five best practices for optimizing website usability

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In an era when websites multiply exponentially every day, it’s difficult to make yours stand apart and be noticed and read. Here are five easy ways to make your site easy to read and understand.

  • Be concise: Website readers tend to skim for information, so get to the point quickly with your content and keep articles short.
  • Optimize block reading: The human brain scans for information through eye-tracking, so text presented in blocks, rather than long running narratives, are more noticeable.
  • Benefit from negative space: Cramped text, charts and images are confusing to readers, so keep your webpage uncluttered by optimizing blank space: larger margins and increased spacing between lines and words is key.
  • Be visual: Overlaying information on top of images draws readers in, and eye-tracking studies indication that readers pay closer attention to the information.
  • Avoid useless imagery: Unnecessary imagery and decorative artwork distracts the reader and decreases attention to more important and useful information.

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